So – you’ve chosen a tool from Tuesday’s list or you’ve found one on your own. Here’s the link to what everyone is working on (please ignore the typos!). Now you just need to create a commercial about your tool.

Step One: Talk with others in the class who are learning the same tool as you. What did they discover? What are they planning to highlight in their commercial. Is this person someone you’d like to partner up with for this project? It’s not too late to do this assignment with a classmate.

Step Two: Plan what you are going to include in your commercial. You’re selling a product and teaching us a little about it – more like an infomercial. Here’s an example that does a great job of making me want the product and giving me all kinds of ideas for how to use it (and it’s a huge bargain that will change your life!!) But no one did infomercials as well as Billy Mays. But if you grew up in the ’70′s and ’80′s you always wished your mom would order these. But wait, there’s more!!! See Time’s list of 25 best/worst infomercials.

As a class we’ll discuss what should go in your commercial and what the requirements are. We’ll post them here during each class section.

Spend some time planning out your commercial – what are the main topics/features of your tool that you need to cover? How can you make the tool exciting for you audience? Who is your audience anyway?

Step Three: Learn to use Jing. With the free version you can only record 6 minutes or less. We want to stick to less than 2 minutes. You’ll likely want to test out Jing a few times to make sure everything is recording properly.

You can have your tool as the screen image the entire time you are talking about the tool or you can have some powerpoint slides or other images to use along with the actual tool. If you’re absent from class today (or just need a refresher) view Jing tutorials here: http://www.techsmith.com/learn/jing

If you’re having trouble downloading Jing – you can try:

http://screencast-o-matic.com/ or http://www.screentoaster.com/ Not quite as good as Jing – but they work, and they’re online.

FOR Wednesday:

1. Review the requirements for your commercial (from the class document linked above).

2. Create your commercial with Jing. When you are finished, create a new page on your website called, “Communication and Collaboration.” On that webpage, write a short description of your tool, provide a link to your tool, and provide a link to your Jing commercial. A screenshot of your commercial would be great, too (and you can use Jing to create the screenshot!)

Just for fun – this is the best infomercial ever!

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